The new donation experience has been improved for supporters with an engaging and simplified donation journey as well as new payment technologies including ApplePay, Braintree and PayPal, making donating easier and more convenient. The backend integrations were also streamlined to reduce internal admin and management.
Using Addition’s donation platform, (which is both GDPR and PCI compliant) the donation platform has been heavily mobile optimised and enabled the charity to handle the scale of donations made during the Christmas period, while allowing for future flexibility and ongoing optimisation.
Importantly it also ensures the NSPCC are able to track supporter donations and improve their user experience with tailored content for campaigns, providing a more inspiring and engaging giving experience.
Sam Keith, Senior Digital Manager at the NSPCC said: “We are really pleased to have launched this new donate platform, especially as the initial results are so encouraging! Addition have been great to work with, taking the time to understand our internal challenges while always striving for the best solution.”
Vicky Reeves, MD of Addition said “The way people now choose to donate has changed and with new payment technologies, second screening and heavy mobile use, this new donation experience now provides supporters with frictionless giving and greater flexibility and choice”