Children with Cancer UK appoints WPN Chameleon ahead of new brand and recruitment push
By Lucy Tugby31/05/2018
Children with Cancer UK has appointed creative and digital agency WPN Chameleon (WPNC) for a new marketing push, breaking this Summer.
Specialist in direct response marketing for the charity sector, WPNC won the 4-way pitch with a multi-channel strategy set to engage, recruit and retain regular donors based around the charity’s new proposition and positioning set to be unveiled this Summer.
John Eversley, MD at WPNC commented, “We’re delighted to rekindle our relationship with Children with Cancer UK an incredibly important cause. Our first campaign launching the charity into the mainstream in 2014 pushed Children with Cancer UK into the top 100 listing. I’m really delighted to be part of this new journey and excited to see where our new campaign will take us”.
Mark Hooley, Head of Communications at Children with Cancer UK commented “I’m particularly excited to be working with the WPNC team again having proved their creative skills by absolutely capturing the essence of our new brand thinking with some powerful ideas. Whilst financial objectives drive us, we are striving to improve awareness and create a bigger presence in people’s lives.
Part of a wider brand initiative, the new campaign will run across TV, OOH and digital, and will involve a major event launch.
(Image shown: Original Creative OOH by WPNC, 2014)